Jaye, the Vintage Camera Paddler and ‘Madecine Man’
‘To me, photography should bring joy to people. The only route is to go backwards.’
Digitally speaking, we are living in highly-editable times.
With technology serving mankind an endless buffet of camera gadgets and tweakage options, we are empowered to change almost anything according to our whims and fancies. Photo-taking is never the same again. While the Oz of a upload-preview-edit culture continues to bedazzle us, a certain ‘Madecine Man’ who calls himself a ‘camera paddler’ has been on a mission to redeem our tech-dependent souls with a super simple message: go analog.
At the Madecine Shop where he prescribes remedies in the form of vintage cameras picked and cherished worldwide, Jaye’s message is all about embracing the untouched beauty with old-fashioned photography.





